Marketing the Group Practice

Marketing the Group Practice

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A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and a€œword of moutha€ from satisfied clients.William J. Winston INTRODUCTION TO MARKETING PLANNING One important aspect of marketing any type of group practice or human services organization is the development of a marketing plan. Unfortunately, most marketing activitiesanbsp;...

Title:Marketing the Group Practice
Author: William Winston
Publisher:Routledge - 2014-07-10

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